I went looking for a picture of a Carolina Rice bag, and found this nice picture. Looks like it was a postcard. |
Do you remember the radio jingle for Carolina
Rice? I do. You must sing this in your head with a sultry female's Southern drawl:
I come from Carolina
so pardon my drawl.
I’m here to mention
long grain rice to y’all.
It makes rice fancy eating
– tasty and so nice.
For quality and
nourishment it’s Carolina Rice
There’s three ways to
boil rice to make it worthwhile:
Pressure cooked,
Southern, and Oriental style.
Serve it in a dozen
ways, take my advice.
Nothing’s economical
as Carolina Rice.
The jingle has been running around in my mind
for weeks. Radio programs in the 50’s had regular sponsors, and that ad was
played every morning while I was on my way to school in the limo – yes, a
limousine – that the school district had hired to transport kids from our new
Long Island development.
I still dream about that walk home from that
school when, later on in my time there, I’d missed the bus home. Why did I miss
the bus? I don’t remember, but in my dreams the walk seems like a trek across
the Gobi Desert. In those days getting to and from school was my
responsibility. Mothers didn’t drop everything to ferry their children to and
fro as they do today.
I googled the route from school home: just
two miles, but seemed like forever, especially since I had to pass the
cemetery. I wasn’t really too scary for me because my best friend’s grandfather
was the gravedigger there, but still.
What brought all this up a while ago was an
item on the list of possible topics for community magazine issue for September: National Rice Month. I did write several other articles for that
issue, so I may do up a “normal” essay on rice, especially the rice grown here
in South Carolina, for next year’s magazine.
Meanwhile, I hope I’ve gotten the jingle off
my mind for a while.